Mette Moman Talks Social Media Success, Olivia Rodrigo, and Newly-Released Comic Book

Liv Mazzola / Emertainment Monthly Staff Writer

When Mette Moman began posting her illustrations to social media in 2021, she had no idea of the one-of-a-kind opportunities that awaited her, the direct messages that would fill her inbox, or—perhaps most significantly-–the impact her art would have on people across the globe.

The 22-year-old artist has spent years creating her own art brand, crafting a social media presence with over 107,000 followers, and collaborating with some of today’s biggest celebrities, including Olivia Rodrigo and Emma Chamberlain.

Moman is the smiling face behind the viral Instagram and TikTok account, Metskiie. Her accounts contain a collection of paintings that, as her Instagram bio describes, portray an “existential crisis in watercolor.” Her unique, eye-catching prints usually depict somber women with a melancholy aesthetic. 

Growing up in Alberta, Canada, Moman often felt “very far away from the U.S. and all of the innovative parts of society.” Sharing her art with the rest of the world seemed out of the question, until she began her social media journey.

“Posting was just a seed planted in 2020, and in 2021 I started doing it,” Moman says.

According to Moman, the COVID-19 pandemic played a large role in this “seed” being planted. 

“During the lockdown, there wasn’t really anything to do but go on TikTok and social media,” she says. “There were a few artists I really liked who posted on TikTok, and I thought, it’s so cool that they can do this art and people follow it. That’s something I would like to do someday.” 

Moman started posting her illustrations, and not long after, she began to gain a following on social media. To her surprise, she quickly received recognition from celebrity eyes when, in 2022, she posted an illustration of internet personality, model, and businesswoman Emma Chamberlain. 

“I drew her in the Arles bedroom painting by Vincent Van Gough. Emma reposted it on her story,” Moman recalls. “It was crazy to me because, just from her posting that, I got almost 4,000 followers in a day.”

Moman later saw that Chamberlain was doing an “artist series,” in which each month, she would choose an artist she liked from Instagram to design the art on her “Chamberlain Coffee” bags. Moman decided then and there that she had to be a part of it.

Describing herself as “the queen of manifestation,” Moman told her dad, “I’m gonna do this artist series. I don’t really get to choose, as she would have to pick me, but I said it outloud. I said, I really want to do this. It will happen.” 

These dreams soon became a reality, as later in 2022, she received a direct message from Chamberlain’s marketing director telling her that she had been chosen by Chamberlain herself. The limited edition Chamberlin Coffee bag with Moman’s design came out in June, 2023.

Chamberlain is not the only celebrity to recognize Moman’s talent. In 2022, she woke up to a direct message from the Olivia Rodrigo headquarters account, @livhq, asking for permission to send Moman an email. 

“At that time,” Moman says, “@livhq wasn’t a big account, so I thought it was just a normal fan account.”

Thankfully, Moman replied, and says that “Olivia’s team emailed me and said, ‘Olivia loves your art and she decided that she wants you to draw a commission for her new song ‘Vampire’ that’s coming out later in the year.’” 

Moman immediately got to work, unable to believe who she was drawing a commission for.The original plan was simply to draw a commissioned illustration inspired by the song for Rodrigo’s personal enjoyment, but upon receiving Moman’s drawings, Rodrigo decided they needed to be seen by her fans. 

“She ended up buying the rights to both illustrations,” Moman says.

After months of communication and preparation for the release of Rodrigo’s single, the official Olivia Rodrigo online store released a collection of limited edition prints of Moman’s designs. They portray a woman with a broken heart, graphically and bloodily breaking. They also feature lyrics of Rodrigo’s song, with one reading, “I’ve made some real big mistakes but you make the worst ones look fine,” and the second reading, “You sold me for parts as you sunk your teeth into me.” 

Writing lyrics and words next to her illustrations is not something Moman did solely for Rodrigo’s prints. 

“All of my art has text, mostly poetry,” she says. “Literature is art in its own way.”

Using lyrics and words to inspire her drawings is a huge part of Moman’s process. “I feel like a lot of people think that they can’t draw inspiration from art that someone else made,” she says. “People are so afraid of doing things that aren’t ‘original,’ but I don’t think I could create art without music. It touches a part inside you that you can’t reach any other way.” 

This combination of art and literature has been a massive part of Moman’s career recently. In collaboration with author Emily Rose David, Moman illustrated volume 1 of the comic book series, On Ludlow. This is the first book the artist has ever worked on.

On Ludlow is a coming-of-age series in which “each book is focused on a different character, which is so cool.” 

“It’s a story of four post-grad individuals living in New York,” Moman says, “and each character is named after a street in New York.”

Working on the book offered exciting artistic challenges for Moman, who says she doesn’t usually illustrate digitally, but learned for this project. Additionally, bringing an author’s pre-existing characters to life was something entirely foreign to Moman before this project. 

“It was so hard in the beginning to translate her thoughts into a person,” she says. “I’m learning to draw in a totally different style, but still keeping my fundamental ‘Metskiie’ style.”

In her usual illustrations, this fundamental “Metskiie” style takes on the form of a melancholy young woman with “dark hair and alluring eyes.” The women in her art are often depicted facing issues that women commonly struggle with. 

“It’s okay if you see yourself in every single drawing. I try to put a lot of myself in the art, but I also try to think about what the women around me are facing.” 

Moman’s career is only just beginning. She is currently studying abroad in Aarhus, Denmark, and hopes to create art that reflects the new culture she is surrounded by, as well as the isolation that can come from moving to Europe alone. She is also currently working on the second volume of On Ludlow.

Moman attributes all of her opportunities and collaborations to being bold, taking risks, and manifesting her own success. “Every single opportunity comes from planting seeds,” says Moman. “Even if you don’t see them growing, they are.”  

Volume 1 of On Ludlow was released on Kickstarter on August 11th, 2025. Physical copies are currently sold out, but you can read the online version of the series here.